|
THE SIGNAGE FOUNDATION |
|
The Economic Context of On-Premise Business Signs and How to Establish Value in the Marketplace <<< Previous Section | Table of Contents References |
Anderson, Raymond T. 1983. The Economic Values of On-Premise Signs. Alexandria, Va.: National Electric Sign Association.
Arthur, Paul and Romedi Passini. 1992. Wayfinding: People, Signs, and Architecture. New York: McGraw-Hill Book Company.
Brown, Jacqueline J. 1988. Mission Valley Automobile Dealers' Marketing Research Project, in The Economic Value of Signage. California Electric Sign Association and International Sign Association, 1997.
California Electric Sign Association (CESA) and the International Sign Association. 1997. The Economic Value of On-Premise Signage.
Claus, Karen E. and R.J. Claus. April 1977. Small Marketers Aids 161, Signs and Your Business. Washington, D.C.: U.S. Small Business Administration (U.S.GPO 1978 0-255-010.)
Ellis, Seth R. and Robert Johnson. 1997. "Research on Signage Performance." In The Economic Value of Signage. Prepared for the Sign Guidelines Committee of the California Electric Sign Association and International Sign Association.
Gittings, Gary L. "Tort Liability in the Pennsylvania Department of Transportation," Conference Proceedings: Effectiveness of Highway Safety Improvements, American Society of Civil Engineers, New York, NY, pp. 102 - 116, March 1985.
Hyder, Zakia. 1998. "Defeating a Sign Code." Signs of the Times, Volume 220, No. 5. April
Jones, Ken and Jim Simmons. 1990. The Retail Environment. Routledge: New York.
Peterson, Robert A. ed. 1992. The Future of U.S. Retailing. New York: Quorum Books.
Schwab, Richard N.1998. Safety and Human Factors: Design Considerations for On-Premise Commercial Signs. Study sponsored by The Signage Foundation for Communication Excellence, Inc. and The International Sign Association.
Signage Foundation for Communication Excellence, Inc. "'A Challenge to Sign Regulation," 1997. Letter to the Editors, Journal of the American Planning Association, 64, 1: 88-93.
U.S. Department of Transportation, Federal Highway Administration. 1988. Manual on Uniform Traffic Control Devices for Streets and Highways. Pittsburgh, Pa.: U.S. Government Printing Office.
Wolf, Richard. 1997. Senior Counsel, Cendant Corporation. Presentation at a forum on signage and First Amendment issues. Cleveland, Ohio, July 25.
Ziccardi, Donald with David Moin. 1997. Masterminding the Store. New York: John Wiley & Sons, Inc.
|
<<< Previous Section | Table of Contents This study is also downloadable in PDF format here. |