THE SIGNAGE FOUNDATION
FOR COMMUNICATION
EXCELLENCE, INC.

Germantown, TN Study

TABLE OF CONTENTS


Section 1: Variance Request For An Accessory Use
Section 2: Background And Philosophy Of Pier 1 Imports
Section 3: Germantown, Tennessee Pier 1 Imports Store
Section 4: Variance Request Is Consistent With Germantown's Goals
Section 5: The Economics Of Pier 1's Retail Site: Visual Communication Component
Section 6: Economic Effect In Germantown Of Not Granting This Variance
Section 7: Aesthetics
Section 8: The Variance Request Is Not For Relief From A Self-Imposed Hardship
Section 9: Additional Sign Is Permitted Under Code
Section 10: Final Remarks
Appendix: Sign Study Summary Report

This study is also downloadable in PDF format here.